Don’t Bother Buying This $20 Box of Cereal
I like sugary cereal. My mother did not allow it in the home, and so I spent many summers at my grandmother’s, devouring bowls of the stuff while watching the charismatic and compelling Stick Stickly. Sometimes I would mix the cereals—Rice Krispies Treats Cereal with Cocoa Pebbles was a favorite.
That, coupled with my love for a bisexual color scheme, would suggest I am the target audience for Kellogg’s All Together cereal, which seems—at first glance—to be an LGBTQ-friendly box that contains many types of cereal all mixed together. It’s not that, but instead a box containing six smaller boxes of various cereals for you to mix yourself. It costs $19.99.
To be clear, that is $19.99 for 189 grams of cereal. For comparison, you can purchase an eight-box variety pack, which contains an additional 53 grams of cereal, for $3.99 at Target.
The All Together box of several small boxes is part of Kellogg’s continuing partnership with GLAAD, which seems good, but I couldn’t find any information on exactly how much—if any—of the $19.99 would be going to the organization. Kellogg’s will be donating $50,000 to GLAAD, but it seems like they’ll be doing that either way, regardless of whether or not you buy the big box of small cereals (I have reached out to Kellogg’s for clarity, and they have yet to respond):
This year, Kellogg releases the all-new, limited edition 2019 “All Together Cereal” with six mini cereal boxes packaged inside one larger exclusive “All Together” box to celebrate the belief that we all belong together. The box brings together six of the famous Kellogg mascots and cereals inside the same carton as a symbol of acceptance no matter how you look, where you’re from or who you love. “All Together Cereal” is available while supplies last for a limited time on Thursday, Oct. 17 for online retail through Kelloggstore.com for $19.99. Kellogg is donating $50,000 to GLAAD to support its anti-bullying and LGBTQ advocacy efforts
All of this leaves me kind of confused about what the All Together box of cereal is supposed to accomplish. It’s much more money for much less cereal, it doesn’t seem like the donation to GLAAD is in anyway dependent upon how many people buy the expensive cereal, and you have to mix the cereals yourself (which I am considering to be unpaid labor since the product advertised on the big box is cereal that has already been mixed). Also, it’s worth noting that $50,000 may seem like a lot of money, but as of October 18, 2019, Kellogg’s has a net worth of 21.09 billion dollars.
The hack here is obvious: buy your own cheap sampler pack of cereal (preferably one that doesn’t contain both Raisin Bran and corn flakes), mix them as you see fit, and donate 20 bucks directly to GLAAD, which will be a whole 20 dollars in addition to Kellogg’s donation.